Business to Consumer Communications Whether a company or membership organization is seeking to survey preferences, build awareness of new products or services, express appreciation or reactivate sales, CAPTEL delivers personal calls to help clients achieve their goals. A national publisher of financial newsletters asked CAPTEL to test subscription renewal offers for several of its higher-ticket publications. Not only was CAPTEL successful in renewing subscribers on-the-spot with a credit card, the company's teleservices agents actually increased the average subscription renewal period from 12 to 24 months in over 50% of the renewals generated. A highly-regarded non-profit foundation engaged the company to build attendance for two national conferences. CAPTEL not only helped the client achieve its attendance targets, but was able to secure several major corporate and private grants for the client's ongoing programs. |
